Starting up your own business can be an exciting time. But it’s also a real learning curve. One area that young businesses tend to struggle with is exposure. Fortunately, with a little know-how, this is an easy obstacle to overcome. All it takes is some time and practice and before you know it, your start-up will be a global enterprise.
For now, here are a few tips to get you started.
Make The Most Of Social Media
To create a successful business, you will need to make sure you have a strong social media presence. Unfortunately, it isn’t enough to post a few pictures on Instagram and presume the job is done. To really get a good reaction as a new firm you should be updating pages, posting new products, and responding to comments (both positive and negative).
As your company grows, you may be able to hire a social media manager and pay for advertising. However, as a start-up, that isn’t always possible. So, to ensure you are getting as much engagement as possible, you need to think outside the box. You could make a competition or create jokey posts. Whatever you do, remember that with 86% of US adults using Facebook alone, it is vital to have a strong social media presence to get your name out there.
Make The Most Of Reviews
Reviews are an excellent way of inspiring people to visit your site. But a review isn’t simply about a customer saying what they do and don’t like about your firm. There are several kinds of reviews that may benefit you as a start-up and the type of review you choose to use will depend on the type of company you have.
You may decide as a beauty startup to send a range of mascara to influencers to create genuine product reviews. Alternatively, as a FinTech start-up, you might want to use affiliate marketing to partner with a company that will produce something like a detailed Interac Casinos review, with in-depth information of the best options on offer, for you. Finally, say you run a restaurant. You may just want to get people talking the good old fashioned way and ask customers to leave a review after their visit.
There are several ways to use reviews to make sure your company is getting the exposure it deserves. Remember that if you do receive a bad review, you need to respond politely and try and make it up to the customer.
Send Original Emails
Most of us will have received some sort of marketing email at some point. But let’s face it, if a marketing email is too generic, chances are, we instantly delete it. This means, as a start-up, you need to do what you can to get your emails opened and noticed.
The first way to do this is to personalize emails. People are much more likely to respond to “Hi, Rob!” vs “Hello valued customer”. Next, you need to create a catchy subject line and make friendly and punchy content. You may even want to add in a video or playful GIF to really catch the reader’s eye. Billions of emails are circulated every day. To make sure yours are being read, be original and be interesting.
As a new business, it’s important to fight through the crowds and get your voice heard. Using social media, reviews and emails are some simple, yet effective, ways to engage people through the power of media and creativity.