If you are a real estate agent who is thinking about utilizing the tool of real estate mailers You probably have a lot of questions about how the effective tool specifically works.
While there are many different types of real estate mailers that Realtors use, there are a few kinds that are absolutely the most popular.
One such type is a real estate just listed postcards. These types of real estate mailers are specifically used by real estate agents when they are trying to alert potential clients in their community of a home that has just gone up on the market.
If you have questions about just listed postcards, then you have come to the right place. Let’s break down four FAQs about real estate just listed postcards. Learn more about real estate just listed postcards.
What is their primary purpose?
This should be pretty simple to answer, but it is so important that we will go over it anyway. To put it simply, the primary goal is to alert people within your community of a home that has just gone up for sale. This means that you won’t want to include information about the home, including photographs, address, asking price, and any other important bits of information that you think any interested party should know.
What other information should I include?
No doubt, you should absolutely include key and basic information about your company and yourself. List the name of your company, list contact information so that anyone interested can reach you via phone or email, and make sure to include a professional and friendly-looking headshot so that people can put a face to the business.
Are there ways to increase the response rate?
Of course, the primary goal of sending out any kind of real estate postcard mailer is to attract potential clients and have them reach out to you. One of the best ways to do this is to include some kind of special promotional offer on your postcard mailer. If you want people to come and tour the just listed home, perhaps offer some kind of promotional gift card that they will receive upon completion of their tour. If you’re looking to attract other clients who may be thinking about selling their home, it is always a good idea to offer a free home inspection.
Anything else that I want to include?
Good question! The final most important thing that you should always make sure to include on any type of real estate postcard Mailer is a call to action. Something as simple as, “Call us today!” Can render fantastic results compared to adding no call to action whatsoever. You want to make people feel excited and empowered when they reach out to you, and utilizing the power of calls to action is a great way to do just that. In time, you will absolutely see an increase in leads and clients if you utilize the powerful tool of real estate just listed postcards.