Do you have a passion for the beauty industry, but haven’t yet found the perfect niche for you? Or thinking about starting a lash business?
Read our article to know 5 things that help you set up your business in the beauty sphere and where to shop for quality Toronto lash supplies.
Things You Need to Know Before Starting a Lash Business
- Decide where you want to run your business: from home or to rent a chair in an existing lash bar.
Running your business from home is a perfect option for those without existing clientele. However, those who already have a clientele base can opt for renting a chair in an existing lash bar.
In case you have chosen to deliver your services from home, it is still important to create a professional-looking space. This doesn’t mean you have to spend a lot of money: you can buy used furniture that will make your bedroom look like an actual salon, and won’t be very costly.
2. Invest in quality lashes, glue, and other eyelash extensions supplies.
High-quality materials are essential, they will affect not only the quality of your work but also protect your clients from potential allergies or irritations. Better to start with a small but high-quality lash starter kit, than to offer a wide range of different products of low quality.
3. Practice on friends/family
At first, your clients will be your family and friends. And this is a wonderful way to build up your confidence, perfect your skills and gain experience.
4. Effective social media marketing is key.
Post pictures of your works on social networks (like Instagram, Facebook, and others), before/after photos are particularly compelling.
5. Be proactive.
When you set up your lash business, step one is to get clients to visit. Step two, is to make customers return again. And don’t just expect the customer to make an appointment on their own, be proactive. At the end of each appointment ask clients if they would like to schedule their next appointment with you. At first, it may seem uncomfortable, but it is important for the success of your business.
There is an alternative to this – to keep in touch with your clients, to see how their lashes are doing. This will show your care and is also a great opportunity to ask if they would like to schedule a refill.
It is an exciting time to start up your own business. But don’t forget that building up your clientele will take effort and time. There are a lot of difficulties along the way, but continue to work and you will see returns from your efforts.
To make the initial financial investment not so high we recommend purchasing all the necessary tools and supplies in bulk. This way you’ll get a discount. You can do this in the LashStorePro online store.
