An Insight into Adobe Experience Manager (AEM)

An Insight into Adobe Experience Manager (AEM)

One of the many gifts to us by Adobe in the world of software’s, AEM (Adobe Experience Manager), which is a content management service that aids the development of websites, mobile applications, and content. The system allows web development and digital marketing professionals to devise their marketing strategies for targeting customers.

When preparing for AEM interview questions one should be absolutely clear on the features that the Adobe experience manager offers to one as a user. It is easier to navigate through the different assets, pages, templates and elements in the web page. It has a unified User Interface that allows better personalization for all. The new template editor offers many features that allow the users in creating and managing their personalized templates. Drag and drop, easy to make forms, along with HTML 5 functionality make the process easier.

The Multi-Site Manager allows the seamless launching of online campaigns around the globe, that can prove to be very useful for international brands. The local markets and customers can be targeted easily. The new version of AEM has associated with Livefyre, for the purpose of providing better content development and social media marketing. AEM offers multiple advantages to its users in contrast with some limitations that one has to keep up with. Advantages include: It offers a unified User Interface that allows better personalization for all. Thus, it becomes easier for navigation through the different assets, pages, templates and elements in the web page. AEM is a part of Adobe Marketing Cloud which is a comprehensive solution consisting of Adobe Analytics, Adobe Social, Adobe Campaign etc.

The new template editor offers multiple features to its users that allow them to create and manage their personalized templates. Drag and drop, easy to make forms, along with HTML 5 functionality make the process easier. The AEM DAM (Digital Asset Management) proves to be a very useful tool that helps in the management of the different assets in any website. Overlay in AEM is the process of redefining the existing functionality and customizing it. It can be making a custom component by modifying the existing foundation component according to requirements.   

Some of the limitations that the users of AEM have to bear with are: Like most other software, some internal glitches have been observed in the software by users in the past. It may not be easily compatible with all types of systems hence the requirements for the software need to be checked. As it contains a lot of different digital marketing tools, some amount of experience is needed to operate it.

Replication in AEM is a process of publishing pages content from Author Instance to Process Instance. It is also used to filter content from Dispatcher cache. It transfers user data from the publish environment to the user environment.

If the AEM replication fails, the action must be taken according to the situation. If the replications are getting queued in the replication agent queues, it can be checked by accessing the ‘/etc/replication/agents.author.html’. Click replication agents for analysis of the situation.

In reverse replication, the content is transferred from the publisher environment to the authoring environment. It is used to replicate data related to profile details of the user and posts in the website’s forum.

The listener property in AEM for a component is used to define what happens before or after an action on the component. This is added by using the “cq:listeners” node with a node type of “cq:EditListenersConfig”. The listener property can also be added to any widget in AEM. In order to add a listener to that widget you just need to add a node that is called “listeners” with a type of “nt:unstructured”. Then you just need to add child nodes to the “listeners” node that are events of that widget. You can find a list of events for each widget by searching CQ Widget API documentation.

In AEM these xtypes are widgets that used in the creation of components. AEM comes with a bunch of widgets that are available out of the box. You can also create and define your own xtype to be used in AEM. An example of an xytpe is when you are creating your dialog for your component, and you want the author to be able to enter text, you would add a “cq:Widget” that has an xtype property of “textfield”.

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