What is the job that your users have to do? If you are an entrepreneur or business owner, this may seem like a silly question. But it’s actually one of the most important questions you can ask yourself because if people don’t understand what they need to do on your site, they won’t be able to do it. This blog post will introduce you to the jobs-to-be-done framework and show how it can help create a satisfying user experience for your customers.
History of jobs-to-be-done
The jobs-to-be-done framework is a customer research for satisfying user experience and product design method that was originally developed by consultants and entrepreneurs Clay Christensen, Bob Moesta, and Jeff Dyer in the early 2000s. Their goal was to create a better way for businesses and entrepreneurs to understand their customers’ needs, wants, and limitations so that they could develop products that would solve the right problems in a way that resonated with people’s lives. Later, it was pioneered as an innovation practice by Tony Ulwick, founder of Strategyn. (wordingvibes.com)
It’s meant to help business owners understand what motivates people to use their products or services in order to make the experience more fulfilling for them. Even if you’re not a business owner, the jobs-to-be-done framework can help you understand why your users do what they do so that you can create better products for them.
Why is the jobs-to-be-done framework better?
The jobs-to-be-done framework has many benefits that make it better than other customer research or product design methods. Rather than asking users what they want, the jobs-to-be-done framework focuses on understanding their motivations so you can create products for them instead of features for yourself.
It also creates a shared language between team members so that everyone knows what they’re aiming for. This makes it easier to communicate about which direction the product should be heading in order to provide value for customers instead of just creating something that works well enough.
How does the jobs-to-be-done framework work?
The first step is figuring out a customer’s job. This can be done in many ways, but one of the easiest methods is to obtain this information through customer insights and observations. This question can be difficult for some people, especially if they aren’t familiar with your product or haven’t had time to think about it yet.
Next, find out customers’ needs that aren’t being met by their current solution. It’s important to note that this isn’t the same as the job they need to be done. Their needs are simply metrics that they use to measure how well the job was done. The steps following will involve gathering customer data and uncovering potential hidden needs that could help you build a more innovative product.
The last thing you’ll do before you begin product development is figuring out your market strategy. According to the jobs-to-be-done theory, your market is not just based on those who sell or buy competing products, but rather on a group of people who have similar jobs to be done.
What are the benefits of using the jobs-to-be-done framework?
There are many benefits to using this type of product development approach, but one that stands out is increased efficiency in solving customer problems. By understanding your users’ needs and motivations better, you can predictably create a more innovative solution for them that will improve how they feel about your product.
What’s next?
The jobs-to-be-done framework can help you understand your customers better and what motivates them to use a given product or service, which is the first step towards creating something that truly solves their problem in a way they’ll appreciate. This blog post introduced you to the jobs-to-be-done framework and how it works. If you’d like to learn more about this method, check out Strategyn’s website here: https://strategyn.com/jobs-to-be-done/
