EarnViews: 8 Approaches to Weave a Perfect Brand Story on Instagram

Instagram

Instagram is the fastest-booming social media platform for building brands. According to the statistics, it is estimated to have over one billion users from overseas. As a result, growing marketers are switching to the Instagram platform to share their brand stories.

Instagram has made it easy with plenty of features such as Stories, Live Videos, Video Uploads, and Reels, and it keeps on updating. Along with these features, Brand marketers can also buy instagram story views as a supporting hand to share your brand’s message to large people and the targeted group.

Building a reputation for your brand following has become a whole new generation of Instagram trends. So let’s begin with insights into Brand storytelling.

What is a Brand Story?

In simple words, Your brand story is a narrative story of your company and is an essential part of your brand identity. A good brand story should hold who you are and your values and ideals. Also, it humanises your business firm and makes people stay connected with the brand. It also creates a sense of personality and familiarity among the customers.

How to Create a Brand Story?

Your Brand Story says Who You are. So take the required time to brainstorm ideas and choose the best narrative technique for webbing your story. The below-listed points will help you craft an engaging brand story.

  • Deliver Your Message: First, you should understand what you want to convey in your story. To take off, ask yourself the following questions.
  • What does your brand do?
  • How will it be done?
  • Why do you do it?
  • Who are you?
  • Understand Your Targeted Group: Understanding your target market will help you to craft the type of narrative technique you can use to build your brand story.
  • Build Your Narrative: This is where the actual part begins. State your essential aspects and their message, then turn it into a storyboard that will resonate with your audience.
  • Compose it Effectively: Once you complete your brand story, find the right platforms to channel it. For this reason, Instagram is the right choice for projecting your brand story. You can use this social media platform as it holds onto many users.

8 Approaches to Build a Brand Story

Making an effective brand story takes a lot of planning and creative thought. Here are some fresh approaches that must be useful for your product.

#1 Create an Emotional Touch 

As said earlier, narrating a brand story is about connecting the audience and the brand. The efficient way to use it is by augmenting the values and ideals of your brand. 

You can accomplish it by stating your brand’s core values and representing them in your story. By informing such things, you can create a bond between your customers and their feelings. This simple task is like building a passion among the viewers for your product. 

#2 Unique and Captivating Visual Experience

Instagram is prominently a visual platform. Therefore, building a unique brand experience is vital to make up your authentic brand identity. You can post photographs of your brand which are of high quality and high-performing Instagram images. 

It would be best to concentrate more on the lightning, deciding on one main subject, patterns, and filters for the click. It will create an engagement for your post. Additionally, consider Earnviews to grow your follower base and build your brand community.

#3 Show Your Real Self

You want to make the audience feel that your brand is a person. It should possess a personality, emotion, and also opinion. This is the suitable approach to give your brand a voice that will communicate with others. Eventually, your brand story should convey these characteristics to make it unique from the other brands. (wonderfulengineering.com)  

It will help you gain your customers’ loyalty, and they will share your story with their community circle. Sharing such will ultimately lead to your success. You can even share your brand story from the mouth of your employees and customers. It depends on your imagination. 

#4 Be Original

Storytelling is a powerful tool, so that you can stand behind it. People are brainy enough to detect when you lie about your brand. So it is necessary to stay transparent as much as possible. Staying authentic with your customer is the first and foremost attractive quality for any business. 

On the flip side, customers appreciate it when you stay honest with them. It is the best way to build a healthy relationship with your customers.

#5 Keep it Concise

Your story should be easily understandable by your viewers. Usually, people don’t have much time to read a long story or your long video uploads about your brand. So keep it short for your video content. Then, you can post your Instagram feed as a series.

#6 Instagram Stories and Live

Instagram Story and Live are the two potential features that will help you make your brand story fun and aesthetic. Generally, Instagram has evolved into a platform for posting high-fi images as perfect moments.

You can share your making videos, sponsored events, office routine, or mini tutorial of your products. Along with that, use filters and effects to make your post more appealing. Similarly, preferring Earnviews will aid in increasing your brand presence and engagement at a quick pace.

#7 A Brand With Cause

For a brand to prosper, it should lodge itself into connecting with customers and go beyond its product offering. To put the above sentence in a simple way, associate your brand with a cause. Famous brand owners connect their benchmark or top brands with a social cause to reach more people to make them feel like you care about them.

#8 Instagram Contests and Campaigns

Social media contests are a beneficial way to attract customers. At the same time, brands launch campaigns for various reasons, mainly for brand awareness and affinity. So you can also use such a strategy for your brand growth.

You can develop a new customer-oriented brand story by analysing the feedback to improve your product purchases.

Key Takeaways

Instagram is an effective social media platform for building and sharing your brand story. If you make your perfect brand story, your prospects will celebrate and welcome your brand. So create an impressive brand story that will be impactful and gain more followers for the product.

Keep going and weave your perfect story. Your brand deserves popularity!

 

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