Your bio on your Instagram account is usually the first thing the users will come across, and you certainly don’t want to leave a bad impression with a recklessly-written bio description.
Most people focus on getting their Instagram marketing strategy right to elevate engagement rate and growth, and some can get free followers for Instagram from SimplyGram trial. Although there’s absolutely nothing wrong with it, you shouldn’t overlook the importance of a well-written bio. Everything from your username to your bio description can make your account more discoverable.
Therefore, this article will explore 5 tips to help you create the best bio for your Instagram page. Read on!
Tip #1: Optimize Your Name
Whenever an Instagram user searches for something using the search bar, Instagram shows various accounts with relevant keywords.
For example, if you searched for a nail technician, account names containing this keyword will pop up immediately.
Hence, you must optimize your Instagram name field according to your profession or your services. Let’s take a look at how you should do it:
<Your name> + your profession/service
Emily Charles – Therapist
Tip #2: Target Your Audience
It’s imperative for you to leverage your bio description wisely, as you have limited characters to play with. Make sure to search for your audience on the social media sites and assess their problems/pain points, as it will help you mention these issues in your bio.
For instance, if you’re a travel blogger, jot down something that will attract your relevant audience like globe trotter, adventurer, travel enthusiast, explore the world, etc.
Tip #3: Incorporate Appropriate Keywords
While it is essential to target your relevant audience, you shouldn’t ignore using appropriate keywords that best define your profession/business or interests. Try to use a combination of both to come up with the best bio.
This will also help you with making your account more discoverable by the right kind of audience. For example, if you want to help people with anxiety, you can use relevant keywords like mindfulness, meditation, health, happiness, calm, etc.
Tip #4: Be Creative With Your Instagram Bio
You should leverage your bio space but it doesn’t mean you can’t be creative with it. Here, you can try to show your goofy side as well!
Instagram bio can get really “crowded” as you have a small space to use, yet you want to utilize as many characters as possible. Emojis can help you space out the text and make it easier to read by the users. (Generic Ambien Online)
You can also use emojis to make bullet points or to highlight the most important part of your Instagram bio such as a CTA or a link to your website to drive more traffic to it.
Creating a branded hashtag will help you create a community where all your customers/followers can share their posts/ideas. You can encourage them to tag you with your branded hashtag with a chance to get featured.
Tip #5: Don’t Forget to Add Your Contact Info
An Instagram business account lets you add contact information such as email address, store address, or phone number without utilizing any character space in your bio.
Adding contact information will not only portray your business/profession as legit but will also make it super convenient for potential customers or clients to reach out to you for queries.
