As a saas product designer, one of the best things you can do to improve your product is to apply best UX practices. This means thinking carefully about the user experience and how to make it as smooth and enjoyable as possible. There are several benefits to doing this. First, it will help to increase customer satisfaction and retention. Happy users are more likely to stick around, and they may even tell their friends about your product. Second, it can help to reduce support costs. If your product is easy to use, there will be fewer questions and issues that need to be addressed. Finally, good UX can also contribute to higher conversion rates. If users enjoy using your product, they’re more likely to buy it or sign up for a subscription. In short, applying best UX practices can have a positive impact on your saas product in several ways. So if you’re not already doing so, it’s definitely something worth considering or if you are not a SaaS product designer, then you might want to consider hiring one.
Source: divami.com
1. How to improve engagement with SaaS products using UX design best practices
It’s important to keep engagement levels high in order to keep customers interested and invested in your product. There are a few key ways to do this through UX design best practices. First, make sure that the overall user experience is intuitive and easy to use. This means keeping menus and buttons simple and straightforward and using clear and concise language throughout the interface. Second, provide users with a sense of control by letting them customize their experience to some degree. Allow them to choose things like font size, color scheme, and layout so they can tailor the product to their own needs. There is at least an option to choose the theme for the website is becoming a common trend for all top web apps. Finally, keep users engaged by providing new and relevant content on a regular basis. Whether it’s adding new features or simply updating existing ones, giving users a reason to come back will help keep them coming back. But here are more concrete practices that you can already start using on your website:
Keep registration simple
The goal of any SaaS product should be to engage its users and keep them coming back. A key part of achieving this goal is to ensure that the registration process is as simple and streamlined as possible. Every extra step or required piece of information is a potential barrier to engagement, so it’s important to minimize friction at every stage. In particular, simplifying registration can have a significant impact on engagement levels. The fewer fields there are, the less daunting the form will seem to users. Optional fields can be placed at the end of the form so that users can complete them at their own pace. SaaS product designers should also use clear and concise language when labeling form fields. The goal is to make the form as user-friendly as possible so that users will be more likely to complete it. Ultimately, streamlining the registration process is a crucial best practice for any SaaS product that wants to engage its users and keep them coming back for more.
Improve onboarding
Good onboarding is critical for any software as a service (SaaS) product, yet it is often overlooked in favor of other user experience (UX) best practices. Onboarding is the process of orienting and training new users on how to use a product. It is a key moment in the user’s journey, and it can make or break their engagement with the product. Improving onboarding can be as simple as ensuring that all new users are given a quick tour of the product’s features and benefits. Additionally, it is important to provide clear instructions on how to use the product and to offer customer support in case users run into any problems.
Provide sleep information architecture
Streamlining information architecture (IA) is a UX best practice that can be used to improve engagement for SaaS products. By improving the way information is organized and presented, users are able to find the information they need more quickly and easily. This, in turn, leads to a better user experience and increased engagement. In addition, streamlining IA can also help to reduce cognitive load, making it easier for users to understand and use the product. For SaaS products, which are often complex and have a lot of features, this can be a particularly important advantage. Here, it is worth mentioning expandable navigation sidebars, which are useful to be presented fully for new users, but for regular users – navigation sidebars should be presented in a form of icons that are expandable. Depending on a product, there is also an option to build navigation bars according to multiple levels of permissions which is also known as role-based access control (RBAC). The key here is to provide users with only navigation tools relevant to their level of access. Overall, by streamlining IA as a UX best practice, SaaS products can improve engagement and reduce cognitive load for users.
Dashboards for Users
The user interface is one of the most important aspects of any software product, especially when it comes to engagement. If users can’t figure out how to use the product, they’re likely to give up and look for something else. That’s why developers and designers put so much effort into creating intuitive user interfaces. However, there’s always room for improvement, and one best practice that can make a big difference is the use of dashboards. Dashboards provide an overview of the most important information at a glance, making it easy for users to see what they need to know. They also allow users to drill down into specific areas of interest, providing more detail as needed. As a result, dashboards offer an ideal mix of simplicity and flexibility, making them an effective tool for improving engagement.
Conclusion
There are many reasons why companies choose to use software-as-a-service (SaaS) solutions. SaaS offers a number of advantages over traditional software, including scalability, flexibility, and reduced costs. However, one of the most important benefits of SaaS is the ability to improve the user experience (UX) of your software. By following best practices for SaaS UX design, you can make your software more user-friendly and increase customer satisfaction.
One way to improve the UX of your SaaS solution is to simplify the registration process. Many users are put off by long and complicated registration forms, so it’s important to make the process as quick and easy as possible. Another way to improve UX is to improve onboarding. This refers to the process of helping new users understand how to use your software. Make sure you provide clear and concise instructions on how to use your software, and consider using video tutorials or other visual aids. Finally, streamlining information architecture can also help improve the UX of your SaaS solution. This means making sure that users can easily find the information they need within your software. And don’t forget the dashboards, which can provide details according to users’ interests and needs at a glance. By following these best practices, you can ensure that your SaaS solution delivers an excellent UX for your users.
