A website is like a virtual office for a business or brand. SEO is essential to get people to a website, but web designing needs to be equally effective to make the crawlers stay.
A website must be designed in such a way that it propagates the image of the business. Additionally, it must also be elegant and attractive while facilitating a seamless browsing e6perience.
Having a great designer isn’t enough to build a successful website. What is more important is that the owners have a clear idea about how they want to go about it. They must understand what their target is and how they wish to achieve it. Moreover, they should also have the ability to explain this to the designer so that he can design a website that caters to their need and attracts the target audience.
Know the questions to ask your client
Only collective assimilation of business acumen and designing caliber will lead to the development of the perfect website. Here we bring you a few questions you should ask your clients so that you know what they require:
1. What is the basic philosophy behind your business?
This question serves the purpose of increasing the level of understanding between you and your client. Every company or business is usually founded on a basic philosophy or purpose. Knowing what their aim is, can help you satisfy your client. Moreover, it can help you project the image of the company through the website appropriately. It will also help you get a gist of what exactly the company or business is about and what it wishes to achieve.
2. What do you wish to achieve through the website?
This is a very blunt and crucial question. The answer to this question will help you decide what kind of website your client requires. If they’re just looking for an online presence – a site that focuses on projecting the image of the company will work best. If they want to boost sales, then a professional layout, with convenient options to contact the company, is needed. Here, pricing takes the forefront.
3. What kind of contact you wish to have with your customers?
This is important as not all companies or businesses are looking to have extensive interaction with their customers. Some might only want to cater to online visibility. On the other hand, some companies intend to use their site to project themselves as more customer-friendly and approachable. The answer to this question will help you decide whether you need to project extensive contact information or if you need to just list an address with a link to map.
4. How did you come up with the name of your brand?
The answer to this question will help you project the name of the company or business better and help it build brand-name for itself. You might get ideas to signify the name better as well.
5. What is unqiue about your brand against competitors?
This question helps you understand the unique features of the company. Moreover, you can highlight this information on the website to help the company or business build its reputation and attract more customers.
6. What is the most important thing for your company?
This question will help you understand the priorities of the business. Often, you will have to design your site based on the preferences or priorities listed by the client
7. Are you more profit-oriented or service-oriented?
This question will help you understand more about the functioning of the company. Also, you can use this information to plan the designing process. The website of a profit-oriented company or business should be tailored to boost sales. While the website of a service-oriented organization, should be friendlier and bring about a greater level of customer satisfaction.
8. Do you prefer a minimalistic website or want to add lots of information to it?
The answer to this question will help you assess whether your client wants the site to be more user-friendly or he wants it to deliver more information in just one glance.
9. What kind of feeling do you wish to invoke in your target audience?
The question helps you decide how the client wants his customer to feel when they visit the site. The answer to this question will become one of the driving aspects of your web designing and SEO optimization process.
10. What aspects of your business can be improved?
This question will be instrumental in helping you understand the areas of improvement within the company. You must try to steer public attention away from these points or put them forth in a positive way.
11. What is the purpose you want the website to serve?
The question is important to understand whether your client is looking to boost sales, increase their customer satisfaction or just increase their online presence. Additionally, your client may be looking to solve some problems which their company is facing using the website. The designing needs to be done in accordance with the purpose the client wants it to serve.
12. Are there any websites that you believe are attractive?
This question will help you analyze any psychological preferences your client may have. Moreover, it’ll help you understand what kind of website your client is looking for.
13. Do you have any ideas in mind?
Since your client is the driving force behind this website, it is important to know if he or she has any ideas regarding how the site should look. If possible, you should try to accommodate these ideas after analyzing whether they’re good or not.
14. What is your take on SEO?
Website designing will leave a great impression on the people who navigate to the site. But to build enough traffic you need SEO. You must ask your clients what is their take on SEO and how they plan to build it. If they’re looking forward to taking both SEO and web designing services from you, it will help them have a complete website that not only looks good, is user-friendly, but also has traffic.
The comprehensive list of questions mentioned above is sure to help you get a better understanding of what clients want and what their company needs. Both the factors will greatly aid you in your quest to design the perfect website for your client. Only if there is cohesion between you and your client will you be able to design a website that they aspire to have.