SEO Data Analytic Strategies Every Business Can Use

Data Analytic Strategies

Search engine optimization, or SEO, helps websites rank higher in search engine results. You can count on more traffic, better engagement, and more revenue with an optimized site. SEO gives your small business a chance to rank alongside some of the top names in the industry. But did you know that SEO can also extract data from your online platforms? This data is vital for site analysis, marketing research, and customer engagement. visit here Most marketers invest highly in SEO to improve traffic but are unaware of its efficient data collection benefits. Let’s focus on the unique advantages of Data Analytic Strategies that may satisfy your business data needs.

Top SEO Data Analytic Strategies Tactics That Works for All Businesses

SEO use, as explained here by Digital Authority Partners, creates a wealth of data. This data can be extremely helpful for intelligent decision-making. You can use it to back theories and support ideas, helping to avoid wasteful marketing strategies.

Different Types of SEO Data- Data Analytic Strategies

SEO generates different kinds of data. Understanding these different types can make it easier for marketers to create better and more effective campaigns.

  • Organic Traffic Data – this data represents the number of visitors that come to your website through regular search, not through paid ads. This data can tell you if your website is providing answers to user search queries.
  • Organic Impressions Data – in marketing, impressions are digital content that users see on their screens. Organic impressions refer to content that is not part of a paid advertisement.  An impression does not ask a user to take any action, but gives you information on how far your marketing campaigns have reached.
  • Organic Rankings Data – search engines like Google place ads above the search results on the page. The results located below the ads are organic results. These are ranked by Google according to how well these sites answer a user’s query.
  • Keyword Monthly Search Volume Data – this type of data tells you the number of times a keyword has been searched in a month. This gives you an idea of the interest people have in a keyword. The keyword monthly search volume is available by region, or if your business caters to global customers, you can get worldwide data as well.
  • Data on the number of backlinks – in marketing, “backlink” refers to a hyperlink on a webpage that connects or links to another website. Having more backlinks on your site will improve your chance of securing a higher rank in the search engine results.
  • Referring domain data – this kind of data relates to websites that backlink to your website. Your rank will increase with the number of sites that refer back to your website.
  • Page speed data – measured in milliseconds, this is the time it takes for your site to load. The page speed loading data is influenced by many things like file size, page components, file image compression, and much more. Marketers must aim for faster page loading to keep visitors from losing interest and abandoning their website, negatively impacting user engagement.
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Search Volume in Branding

As mentioned before, search volume data indicates the number of times a keyword is used by people to find a business. With this data on hand, you can develop better branding for your products and services.

Find keywords that will have a significant impact with your audience. For a local hair salon, keywords like “hair salon” and “hairstyling” may not be very engaging. Try keywords that command a more specific audience, like “hair coloring in San Diego” or “San Diego hair extensions.” Use these to create better, more engaging products.

Take time to review your search volume results. This ensures that your products align with user searches.

Create Better Keyword Strategy

Buyers undergo different stages in the buying journey. With every step, there will be additional search queries that marketers can use to their advantage.

A user researching hair extensions may use more general keywords, such as “what are hair extensions.” Eventually, the user learns about hair extensions and starts moving up the buying journey. She may soon use keywords like “hair extension brands” and finally decide to find a local company that offers this service with phrases such as “hair extensions in San Diego” or “cheap hair extensions near me.”

Understanding the client’s buying journey and the keywords used throughout the buying steps can help you create better, more focused campaigns. You’ll also find out how your business ranks, and how well you’re engaging your customers, in every stage of the buying journey.

Develop Strategies from Collected Data

SEO can also point you to the areas of your website that need improvement. You can use site data to identify areas that could drive more traffic or those that convert better than others.  With these data in mind, you can improve your content creation strategies or landing page content.

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If people are checking out your content offers, such as a free webinar or ebook, but are neglecting the actual offer, then there may be something wrong with your current deal.  It’s time to audit your content, find the poorly performing pages, and improve them ASAP.

Check Out The Competition with Organic Ranking

How do you compare with your competition? Are you ranking higher or are you way behind? When you search for your products or services on Google, do you come up high in th results, or are you further back?

If you find your site is still at the bottom of the page or is not even on the first few pages, it’s time to improve your campaigns to rank higher. Take note of the structure, appearance, and offers your competitors currently offer. Use these data as inspiration when improving your own website.

Final Words

SEO data analytics should be a part of your digital marketing strategy. Consider these tactics for getting reliable and current data you can use in your marketing campaigns.

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