Being a novice at something can be challenging and hard, but “hard” doesn’t mean impossible. Think about the time when you first started to walk—it all started with crawling, holding on to something, and then a few little steps, until you can finally walk and even run! Later in life, you realized that most things work that way. True, starting from scratch is always difficult. Remember when you first entered the university and experienced the first few years of college life? Far from high school, you needed to learn things the hard way. Well, in this dynamic and always evolving digital-age, the same principle still applies. Lets find out the simple SEO Tips for complete beginners.
Aside from learning more about St. Louis SEO and finding an SEO expert to help you, patience and hard work are a must especially when you are a beginner in this field. Thus, to help beginners who aspire to be successful in this industry, here are a few tips:
- Set-up Google My Business. Google by far has been crowned as the king of the search engine industry. And rightfully so, since around the world, it is the most used and widely known means by people to search for things. With that being said, have you ever tried searching the name of a famous barbershop or mall nearest you? If you have, most likely, you have noticed that aside from the search results, there appears a business profile at the left side of the screen which shows the location, contact number, complete address, ratings and reviews, photos, business hours and even the directions to that business shop. That is Google My Business Profile. And since it is that significant, it is just appropriate that you fill up any information asked from you by Google and you’re good to go. Doing this, your business will be at the top of the list and visible to internet users.
- Know what keywords to use. This is how internet users can find your website. Basically, there are two types of keywords: short-tail and long-tail. These two vary according to the number of words they are made in which short-tail ranges from one to two words and long-tail ranges from three to four words. To make this easier to understand, let’s have an example. An example of a short-tail keyword is “NBA” while a long-tail keyword could be “NBA games today.” For starters, it is more effective to use long-tail keywords since others prefer to use short-tail and thus there are fewer competitors which will eventually give your website a ranking.
- Make useful content. Let’s say your attention was caught by a very beautiful building because of its architecture, design, and colors. But when you went inside, it’s utterly empty! A website without useful content is pretty much the same—it can be disappointing for internet users and search engines as well. To aid this issue, do not get too absorbed to get to the top of the search engine results at first, but focus on the content that you’re putting on the website. This will help you analyze what keywords to use and also which websites to link.
If you search on the internet, there can be dozens and even hundreds of tips for SEO beginners. But this article is a simple, yet helpful, summary for those interested. And if followed, these three steps can help beginners do well in the SEO industry.