When you know what your competitors are doing, you can use their rise and fall as a learning curve for running your own business. In this digital age, achieving this is nowhere near as hard as it was in the bygone eras.
Smart businesses are not only built on innovation and focusing on positives but also on cutting down things that may affect you badly. And knowing your competitors will give a pretty good indication of the customer response to their new ideas, products, and marketing campaigns. So take the good and leave the bad from that analysis.
This kind of competitor analysis lets you identify their strengths and weaknesses and then incorporate them into or get rid of your business. As a result, your content strategy, link-building, and inbound marketing will benefit greatly.
Here are some of the best tools that will help you keep an eye on competitors:
- Keywords in Google Alerts
Google Alerts is one of the best tools that can inform you every time your competitors are mentioned online, and that too, for free.
You can create as many alerts as you may want for specific competitors. You can also avail yourself of emails whenever you wish, to know as soon as the keyword of your choice is mentioned anywhere on the web.
You can couple Google’s ubiquitous presence with your own smartly collected information. Take website screenshots, for example, of your competitors to monitor them constantly.
You can target various aspects of your competition by creating alerts with simple keywords such as the name of your competitors, the name of their companies, their URLs, taglines, brands, product names, etc.
You can also set it up to do the same thing for your own business. That will provide an extra helping hand to your brand sentiment building and monitoring.
- Mention
Mention is among the best online tools that can provide you with monitoring in real-time and competitive analysis. More than 500000 businesses use their services, including some industry leaders like Microsoft, ASOS, Spotify, etc. (buy modafinil bali)
They can monitor in more than 40 languages through various online portals like news websites, social media, blogs, online publications, and forums. So you can see how often, in what manner, and exactly where people are mentioning your competitors and your own business.
Mention can help in finding influencers, and they offer custom insights too. You can also take advantage of a 14-day trial to feel the difference.
- Brand24
Brand24 is another provider that can be ranked in the top echelon of the services that comprehensively monitor competitor mentions and insights about customers. There are over 100000 businesses that have partnered with them, and there are huge businesses like IKEA, Panasonic, and H&M, too, in their customer list.
Their service lets you know the people who and the sites where your competitors are mentioned. The feedback from the customers can be analyzed. You can observe the customers’ emotions toward your competing brands and identify where they lack in their service.
You’ll also get to know the opinion of the best influencers about them, and then you can decide if you want to join hands with them to make more impact.
Brand24 also keeps an eye on the buzz around the businesses you want. It allows you to collect social insights, increase sales, and reach more customers.
- Fanpage Karma
You can employ Fanpage Karma to monitor your competitors. They already have 900000 users on their platform, and that huge number also attests to the quality of their service.
They can track down your competitors and their online presence from virtually every place, including Twitter, Facebook, Pinterest, Youtube, Instagram, etc. As a result, you’ll be able to compare detailed profiles of your competitors and even handle your own conversations with customers in a much more organized way.
You can monitor the number of followers your competitors have and observe what kind of posts, tags, and content get better reception.
- iSpionage
iSpionage supports more than 20 million keywords, and they can track down competitors through Google Adwords.
It also informs you about their PPC and SEO systems and the most effective keywords that they’re employing. Of course, you’ll also know KEI, AEI, and all the traffic inclined to your competitors.
Even free registration can be beneficial for a lot of small businesses. You’ll get ten reports, three daily notifications, and top-notch digital marketing support.
CONCLUSION
In this age of the ultra-competitive market, just getting along with yourself isn’t enough. You need to be ahead of the pack. And keeping an eye on your competitors and their advantages and flaws is the best way to serve that need.
