According to www.blog.hootsuite.com, almost 25 million companies are making use of Instagram for their business and also more than 200 million Instagrammers are responsible for visiting at least a single business profile on a daily basis. While Facebook is concentrating on connecting with people, Instagram is becoming the home for both the new as well as the old brands. The reason behind this is the high level of engagement, numerous followers, and also it is easy to achieve the real business objectives.
Given below is a list of the things that you should consider when you are using Instagram for your business.
Getting the Instagram business account
You might already have a personal account on Instagram, which has interesting and important content related to your brand and also you might have a huge follower base. However, it is suggested that you switch to the business accounts so that you get access to the different business features, which are going to make transitions seamless for all the existing followers. You can also choose to create a new business account for Instagram. This is definitely the ideal choice if you do not have a personal account already. Use Like4Like hashtags so that you get more likes on your posts.
Define the target audience
Before you are deciding about the kind of contents that you are interested in posting on Instagram, you need to consider who is going to view it. A huge majority of the Instagrammers is below 35 years of age and there is a close split among the female and male users. Therefore, you need to keep in mind the following strategies when you are identifying the target audience.
- Determine the people who already purchased from you.
- Check analytics on the other social media platforms to understand the people who are following you there as well.
- Perform thorough competitive research.
- Create a valid statement for the brand.
As soon as you have an understanding of your audience, it will be easier for you to understand the kind of contents that they are looking forward to viewing.
Setting objectives and goals
You need to know the things that you are interested in accomplishing by making use of Instagram for your business right at the time when you are creating the Instagram strategy. Understanding the aims that you have will help in keeping your business on a proper track and also permits you to concentrate on the efforts for achieving the business objectives. The effective goals are known to follow a SMART framework, which means:
Focusing on the appropriate performance metrics
The proper metrics that you should measure, as well as, the track is responsible for varying from one business to another. However, it is important that you focus on certain metrics that are related to the social funnel.
- You have to include the metrics like the post reach, the growth of the followers, and brand awareness.
- Include the metrics like the rate of engagement and the rate of amplification.
It might be extremely difficult for you to know about the things that you need to understand when you are taking your business on Instagram. Keep these tips in mind and you will be able to grow the brand without any stress.