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With the impact we’re having on the planet becoming more apparent, businesses are doing what
they can to reduce their carbon footprint and become more sustainable. You can do this by
introducing cotton printed bags to use instead of plastic carriers – they are reusable and look stylish. Read on for some top tips to consider when designing your bags! (www.cantravelwilltravel.com)
Why switch to cotton bags?
Making the change to cotton bags from plastic bags means your business and customers can play a part in protecting our environment. More of us are looking for ways to reduce the impact we’re having on the planet, and one of the ways that we can do that is to reduce our use of single-use plastics, which is what you’ll find in carrier bags. Providing customers with bags they can use time and time again, means less plastic is being produced and discarded – which is great for our planet! These bags are also durable, so they are cost-effective, and 100% natural. Here are a few tips to help you when you’re designing your perfect cotton bag.
Designing your bag
When creating your bag, there are a few factors that you’re going to need to think about, for
example, your design, as well as your logo. You want your bag to appeal to customers so that they buy it and use it again, so you should try to make it promotional for your business, but also
aesthetically pleasing for your customers. You should also choose a design that is recognisable so that you can spread the word about your brand. Think about what your customers need from your bag – if you’re offering a shopping bag, they’re going to need a design that is durable and large, like a gusseted shopper. Considering these factors means a greater chance of your customers using your bag.
Branding
The branding that you choose to add to your cotton bag is the most important factor to consider.
You’re going to need to choose a design that people can recognise from afar. Doing this means you can create promotional material for your business, that when used by your valued customers, can help to spread the word about your brand. (Yourdoctors.online) Your branding should be recognisable – choose colours that are suited to your business, and make sure that your logo is front and centre. Colour Choose a colour that suits your business. If you have a certain colour that represents your brand, make sure you use it when designing your bag. You could choose a few different variations so that customers can buy or collect all colours. You can make your bag as bright and bold as you’d like! Be sure to choose a contrasting colour for any text or your logo that will be featured on the bag, as you’ll need to be able to read it clearly to benefit – and it looks better!
Logo
Your bag should feature your company’s logo so that it can be identified easily. If you don’t have a
logo, you can design one that can be added to your new bag. Your logo should be easy to see, bright and bold, and should contrast with the colour of the material you’ve used for the bag itself. You can use your logo for promotion, and to show off your brand’s personality!
