When you consider how much work is involved when putting together, implementing and maintaining a proper digital marketing campaign, it’s a no brainer that you’d employ an expert to manage it for you. Believe it or not, the trickiest part for most people is how to choose the best company for their needs, mainly because of the pure amount of so called ‘professional’ agencies that can set up a website with not much else but, a computer and an Internet connection. You need to be sure that the digital marketing agency you are choosing can deliver what they promise, first though you must establish what your needs are;
Do they use the most up to date methods?
Digital marketing has changed more lives than anything else on the planet, it is constantly evolving, providing more and more interesting ways to advertise and make money from online sales so, it’s important that your chosen agency that provides digital marketing for Thailand businesses makes use of the most used services. Updates to features and algorithms on the following platforms may have a significant impact on how your specific product or service is sold:
- Google’s algorithm and ranking factors (duh)
- Google advertisements
- Classification and search (Yahoo are powered by Bing)
- Microsoft advertising (previously Bing)
- Extra Search Engines and Ad Platforms
- Amazon search and rankings
- Amazon advertisements
- Social media networks
- Social media advertising platforms
- Email marketing platforms
Each one of these platforms releases updates, sometimes daily so it’s crucial that your team of marketing experts are equipped to work in all areas and that have capacity to deliver despite the number of variables to overcome.
What areas of expertise do they cover?
Even if you hire a specialist to focus on a specific area, you’ll want whoever you work with to understand how all aspects of digital marketing interact with one another. The most comprehensive service providers can manage technical and on-page search engine optimisation (SEO) are distinct, but both are required to produce the best outcomes, they should be experts in the area of search engine optimisation (SEO), in addition, they need to be well up to date and actively promote using various social media outlets, needless to say, that they need to be superb salespeople when it comes to advertising, they should have extensive experience with email marketing too.
The agency you are considering also needs to be fluent with the benefits that SEO receive from social media, social media is an absolutely massive source of advertising space with the ability to target certain demographics so that you can advertise to specific groups of people in Thailand and Internationally if you choose to. Check that they actively work on link building, it’s an important component of SEO and is frequently associated with content marketing. Lastly, they must understand precisely what channels direct customers to a specific or customized landing page on your website.
You get out of it what you put in
As the saying goes and, it couldn’t be any truer when it comes to digital marketing, the budget and, the amount of time you or the team you choose allocate to the services you have agreed upon, the better your results should be.