2020 was an unpredictable year for many businesses and the stress and uncertainty of the year is still affecting several businesses. From forecasting issues to implementing a digital strategy businesses are under pressure to perform. This article will look to provide a recipe to online success using insights on shopping habits and budgeting.
Shopping Habits 2020 to 2021
According to data from CallCare that asked 800 UK residents about their shopping habits in 2020 and 2021, customers were more likely to purchase essential items online rather than non-essential items in 2020 – we can only assume this is due to time and how quickly the items are needed.
In 2021, it was found that more customers would be looking to shop online as 31% of respondents admitted to spending more on non-essential items. This shift in demand for all items online has been a contributing factor to the rise in digital and tech recruitment opportunities as businesses look to hire professionals in house.
Hiring the Right People
When building your brands’ online identity hiring professionals for the role is key. Building an online presence requires various knowledge including ecommerce, social media, web dev, design, SEO and much more. Finding someone who has knowledge and experience in all of these disciplines can be difficult therefore; it may be easier to hire a manager that can control budget and identity specialist agencies to assist with daily tasks.
Setting the Budget
It is very easy to plough money into online activity and hope for results but businesses should look to be strategic. Just like any business, activity money invested on online activity should receive a return on investment; there will always be a line of diminishing return. For this reason, any third party or employee that works with the budget should always include monetary values within reports to provide a tangible figure.
If you have just started to push your online activity post pandemic, it would be great to hear your views and experience on social media.