Building brand awareness can seem daunting, no matter where you are. This rings especially true for bigger cities like Detroit, Michigan. However, it is not all that complex. It just takes a little time and effort.
Read on to learn how you can build brand awareness in Detroit!
Out-of-Home Advertising
Out-of-home advertising (OOH) is any form of visual advertising that can be found outside the home. Essentially, it is a way to meet your audience where they will already be. Such as shopping centers, sporting arenas, and highways.
Different Types of OOH Ads
There are many forms of OOH advertising, but some remain more popular than the rest. If you wish to make an impression in Detroit and build brand awareness quickly, you need to utilize at least the following types of OOH ads.
Billboards
Billboards are by far one of the most popular forms of OOH advertising. They can be placed anywhere and often receive millions of impressions in each campaign, especially in a larger city. You will need to take advantage of detroit billboards to build strong brand awareness in the city.
Wallscapes
Wallscapes are similar to billboards. Typically placed in dense urban areas, these are large, billboard-like displays that can often generate a lot of buzz around any company.
Retail
Retail works for businesses targeting individuals who are ready to spend money. Whether you choose exterior signs or mall kiosks, this can be a great way to target a large market of individuals who are prepared to make purchases. (www.lambertsfruit.com)
Transit
Another form of OOH that is great for reaching the overarching market of Detroit is transit advertising. This includes bus wraps, car wraps, bus and train station ads, and many more. The more traffic a city has, the better these advertisements are for you.
Street Furniture
Lastly, street furniture is a great way to ensure that no person will go on without seeing your advertising campaign. You can reach local commuters with Detroit billboards, tourists with wallscapes and transit ads, and everyone else with street furniture ads.
Know Your Audience
Now that you know all about the different forms of OOH advertising, what do you do with that knowledge? Well, before you can do anything, you need to have your marketing team research the audience that you should target. This will help inform the rest of your ad campaign journey.
Know the Locations
It’s not enough to just place an ad on any Detroit billboard and assume you can raise brand awareness that way. You have to know your audience and target specific locations to have the maximum effect and get the most out of your campaign.
Here are a few locations you should consider for your next ad campaign.
Sports Arenas
Sports arenas are the perfect place for any company’s ads. Sporting events bring out a large, diverse group of people ready to have a good time. This is great because it generates a lot of traffic for those driving to the stadium and a lot of waiting time for looking at billboards. Here are the larger sports arenas in Detroit.
- Comerica Park
- TCF Center
- Little Caesars Arena
- Ford Field
Tourist Attractions
While you may not be building brand awareness for Detroit locals, tourists are a good demographic to target with ad campaigns. They are often much more likely to spend money or try something new than those who live in the city. Here are a few popular tourist attractions for your Detroit billboards.
- DIA
- Comerica Park
- Charles H. Wright Museum
- Motown Museum
- Belle Isle Aquarium
Colleges
If your target audience is the younger generation, then there is no better place than college campuses for OOH advertising. Many colleges have thousands of young scholars roll through campus every weekday. Here are a few you should be aware of.
- MSU Detroit Center
- Wayne State University
- Grand Valley State University
- University of Detroit
Roads
There is no secret that billboard advertising can be found on any major road across the country. That is because it is a great way to get ads in front of as many people as possible. Here are a few major highways that would be great for your Detroit billboards.
- I-94
- I-75
- I-96
Get the Design Right
There is one last thing to make sure you have before you can grow your brand awareness effectively in any city. You must make sure your design is crafted correctly. It needs to make a significant impact on as many people as possible. For this, it is best to have professionals create it for you based on the information given by your marketing team.
The Takeaway
So there you have it. If you follow these tips and create an OOH advertising campaign targeting your ideal audience in the best locations. You will start to see real brand growth in Detroit. Remember, do not be afraid to let professionals design the ad for you. Then you will be on your way!
