The frozen food market has grown and is expected to continue seeing regular growth through 2023. However, it is no longer enough to have eye-catching packaging, such as custom printed mylar bags. this growth means that food companies need to innovate with regard to their distribution and marketing. These are some distribution strategies you may consider.
Digital Marketing Strategies for Frozen Food
Digital marketing offers numerous opportunities to share your products with the public. First, you should have a fully developed, flexible and responsive e-commerce website. More and more consumers are purchasing their food products online, and they often subscribe to services that offer regular deliveries. This strategy also helps you with inventory management.
You should also offer your products on e-commerce platforms, such as Amazon. Building a sales page for these sites allows you to sell your products to an established audience. Some online retailers can also help you with warehousing and shipping for a fee. Do your research and choose those that best fit your product lines.
Then, contact the ones that are the best fit for your products. Establishing co-selling relationships like these can be a powerful boon for your business.
Participate in social media. These platforms help you connect and engage with your current and prospective customers. You can also share your products and innovations through a variety of methods. You can even produce recipes or videos that show how your products can be used to create meals.
Local Marketing Strategies for Frozen Food
Your distribution strategy should start with your local area. Not only should you understand your local market and its needs and demands, but you should also have name recognition in the area. These customers will often be your most loyal because they share characteristics with your company.
You should also speak with local grocery and specialty stores that will carry your products. However, target specialty stores that feature products in your product category or who are open to featuring your products in a new category. In addition, start local marketing campaigns that encourage others to test your products.
You should also pursue community involvement. Consider creating strategic partnerships with other local businesses, such as restaurants. Sponsor or host events that feature your products. Use strategic frozen food packaging that features your location.
Specialty Food Distributors
You have probably noticed the rapid increase in specialty stores across the US. These retail companies offer products from around the world, but they tend to focus on a few select product categories. To fill these shops, new distributors have also been established, and they also tend to focus on a limited group of goods, e.g., wine distributors.
Therefore, consider your type of products. Do you sell organic products? Are they fruits and vegetables or full dishes or meals? Search for distributors who focus on the types of products you sell. Research what specialty stores they serve. Then, contact the ones that are the best fit for your products.
Food Festivals and Expos
The key to growing your revenue is visibility. One great way to increase your visibility in the market is by participating in food expos and festivals. You can do in-person demonstrations and provide taste-testing opportunities for possible distributors, stores and your end customers.
The size of the frozen food market can be overwhelming, but if you build a comprehensive plan, including the food packaging bags you will use, you can face your competition with confidence.
