The Internet has changed our lives in many ways. How we communicate, study, work, entertain ourselves and many other activities have been transformed by the internet in many different ways. Commerce and selling technics have also evolved since the internet became a massive service. From the first steps of e-commerce through email marketing to the development of new selling techniques, such as livestream shopping, technological innovations have created a completely new way of selling.
The development of real time interactive technologies and their integration with almost any website have played a major role in the growth of new selling techniques and recently, with the exponential increase in audiovisual content being published and watched online, livestream shopping is emerging as a new selling trend.
In this article, we will provide information about how to sell your products through the creation of video contents that can help you attract customers and build a powerful relationship with them.
Nowadays, keeping updated on what are the new trends in digital marketing is crucial if you want to keep your business growing. So, keep reading this article if you want to learn about livestream shopping and how it can help to increase your sales. (ami.com)
What is livestream shopping?
Almost a decade ago, livestream shopping started in Asia when some companies started promoting their products through live video.
Later, this trend extended to the rest of the world and evolved with the surge of influencers, which usually collaborate on livestream shopping videos to attract more customers.
Livestream shopping consists in creating live videos with the excuse of presenting a product, but they are also aimed at engaging customers and build customer loyalty with a specific brand or product.
On livestream shopping videos sellers usually provide personal information about an influencer or the representative of the brand in order to allow customers to connect with the product in a personal way.
Also, in some cases, the history of the brand is exposed through a personal story, allowing customers to relate to the product through understanding its unique origins.
By scheduling a sale session through a live video, sellers can reach audiences from different locations and connect with them by showing the product, explaining the details about it and answering their doubts.
Thus, livestream shopping is a new way of creating storytelling about brands or specific products in order to improve how you communicate and engage with your customers.
How to create a livestream shopping video?
Creating audiovisual content can be quite challenging, especially if you don’t have any experience in the field. Even though nowadays you can easily create videos through a mobile device, getting the right image for your product does require some experience on lighting, how to create a nice setting, among other things.
Thus, if you have no experience at all in creating videos for your product, our recommendation is that you invest some money in hiring someone who can do it for you. Or, if you are on the do-it-yourself trend, you can always take a course to learn the basics of video recording and get the necessary skills to avoid investing money on it. The internet is packed with online courses through which you can learn everything you need to create amazing videos for your products.
Once you have developed the ability to create videos, the next step is to learn how to live stream. Even though there are many social networks that allow users to live stream content, the best option for livestreaming shopping is to use a digital channel specifically created for that purpose.
In some cases, using social networks as a livestreaming shopping can help, especially if you have a significant amount of followers that may join your live session. But, with digital channels, aside from being able to share your content, you get access to more tools that are quite helpful in order to increase your sales. For instance, you can get access to first-party data from your customers that will help you better understand your audience and segmenting them in a more accurate way.
Also, when you use a digital channel for livestreaming shopping you can later restream it through social networks or your website, making the most of your content.
