Top 10 Similarities Between Instagram and Tiktok 

Instagram and Tiktok 

Tiktok has defied all odds to emerge as one of the most popular social platforms in the world. Since the app was launched in 2016, it has cut through the noise to earn a top spot in the social media space. Today Tiktok has surpassed over 2 Billion mobile downloads with the figure projected to double over the years. While Tiktok and Instagram share some similarities, Tiktok doesn’t support long videos. This means Tiktok users can not create videos longer than  60 seconds. The good news is that despite stiff competition posed by Instagram and other social media platforms, Tiktok has solidified its place among Millenials.

With competition between Tiktok and Instagram heating up each day, many marketers are now spoilt for choice on the best platform they can count on to promote their brand. 

In this article, we explore the major similarities between both-

#1.Video Oriented

One of the key similarities between Tiktok and Instagram is that both are tailored to create and share video content. If you are looking for a platform that you can use to tell your brand story effectively then both platforms come in handy.

In other words, Tiktok and Instagram allow users to create and share short videos with their target audience.

#2.Similar Demographics

Just like Instagram, Tiktok targets almost a similar age group. Therefore if you intend to target generation z and Millenials in your marketing campaign, you can count on Tiktok and Instagram.

Although a majority of Tiktok users target a younger generation, both platforms are ideal for a young audience.

#3.Video Length

Instagram reels and Tiktok enables users to create 15-60 seconds videos. This enables users to share short-form videos. This not only makes it easy for users to pass information rapidly but also improves viewership.


Both Tiktok and Instagram comes with analytics feature that enables content creators to know how their videos are performing. Besides seeing how your videos are performing, the analytics feature enables you to see views, the number of shares, sources of traffic, and audience demographics.

These insights not only help you discover new themes, trends and challenges to inspire your next content. With the current generation inclined to grow their audience more quickly, both platforms offer important insights that you can use to plan your content.


Tiktok and Instagram have a similar algorithm. For example, the Instagrams Explore page offers a search tab for reels where creators can get featured and reach new audiences. On the other hand, Tiktok’s following page gives a summary of the latest videos from creators you follow.

When you express interest in a video, the algorithm detects your preferences and shows you more similar content.


It is easier to go viral both on Instagram and Tiktok. While Tiktok is touted as the best platform that can use to get organic followers, Instagram comes with more advanced features that can make it easy for your content to go viral.

Such features include highlights, shops, and Feed which come with the value and reach out points. Once your reels get viral and users get to notice your brand, they can easily get hooked to your content. Therefore if you want to have an edge over your competitors, you can consider using reels over other static content to promote your brand. (

While you get double chances of going viral via Instagram, Tiktok gives you a better chance 0f going viral.

#7. Growth Methods

Although Tiktok is new in the market, it has introduced great features that content creators can use to grow their accounts. Remember, building a genuine and engaged audience takes time and effort, but it will lead to more meaningful connections and buy real tiktok followers

#8.Hashtag Challenge

Just like Tiktok, you can use Instagram to run a hashtag challenge. All you need is to create videos and optimize them with the right hashtags. While there are many tools that you can use to identify the right hashtag, you can create custom hashtags for your campaigns to widen the scope of your audience and target the right audience.

For example, you can run a sponsored hashtag challenge through both Tiktok and Instagram to increase the visibility of your brand and increase followers.

To enjoy features from both platforms, you can link your Tiktok account to Instagram to share the video across the platforms without having to switch between the apps. Plus,  you can upload and save each video separately directly from your Instagram account. 

#9.Editing features

Just like Tiktok, Instagram reels come with inbuild editing features that you can leverage to improve your videos on the go. These editing tools enable users to not only create engaging and fun videos but also edit videos.

Plus, content creators can include filters, multiple video clips, stickers, interactive backgrounds, and captions. Similarly, Tiktok’s inbuilt editing allows users to not only add music to their videos and make adjustments to their videos with ease.

#10.App features

 Both Instagram and Tiktok come with a user-friendly interface. Just like any typical app, these apps come with editing features, social sharing, notifications, likes and comments, filters, and effects. However, content creators also have an option to directly add videos created through your phone.

 However, both apps enable young people to express themselves through singing, comedy and share them across a community. Compared to other social media platforms, Tiktok and Instagram score better in terms of engagement.

In addition to allowing users to find videos, the apps make it easy for content creators to not only filter their views and control privacy on the apps. As a user, you can upload ready-made video content and connect with friends through the sharing feature.

Key Similarities between Instagram  and Tiktok

Both  Instagram and Tiktok share common similarities. Aside from allowing users to create edit and share video content, the apps make it easy for content creators to widen the scope of audience and target niche-specific audiences.

It is against this backdrop that Tiktok and Instagram have successfully cut through the noise and become a popular platforms for advertisers and marketers. Whether you want to run a challenge, showcase your creative side, or tell your brand story, you can count on these popular video-sharing applications.


Whether you are a new artist or a new brand struggling to penetrate the market, Instagram and Tiktok come with great features that you can leverage to grow your network and improve your following.

All you need is to identify the right niche and share content that resonates well with the target audience. In terms of growth, you can count on the two platforms to generate traffic for your platform.



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