Training an internal team member to offer PPC services involves a significant investment of time and money. By leveraging a white-label partner, you can avoid this cost altogether.
Some white-label agencies charge a percentage of the client’s total ad spend. Others may use a fixed fee model.
Increased Efficiency
Whether your agency is new or established, if you still need to add PPC management to your lineup of digital marketing services, you’re missing out on a significant revenue stream. White Label PPC is a great way to grow your client base and generate more revenue without adding employees or investing in new technology.
When choosing a PPC white-label provider, finding an agency with experience and expertise in your industry is essential. Also, consider their communication style and the way they manage clients. They should be able to onboard new clients quickly and keep them happy by providing high-quality paid media campaigns that produce a positive ROI.
Also, make sure they can provide branded reports. It’s a big selling point for your client to receive custom-branded performance reports that align with their goals and business objectives. Finally, choose a partner that works in a time zone close to your own. This will minimize time differences in responding to emails or implementing campaign changes.
Increased Revenue
White Label PPC can be an excellent way to boost your digital marketing agency’s revenue by offering more services to clients. When you sell PPC as a standalone service or as part of a bundle with your other digital marketing solutions, you can show tangible ROI to clients that will help them get more value from their money and increase their trust in your brand.
When choosing a white-label PPC agency to work with, look for one that offers a fixed fee for services up to a particular ad spend cap. This makes the client’s understanding easier and allows your agency to set expectations early on.
You should also make sure that your white-label agency’s service level matches up with the expectations you have for your internal team. For example, avoid working with an agency that only answers emails within a specific time frame if your team cannot manage this.
Increased Brand Reputation
A white-label agency can help you establish your business as a leader in the digital marketing world. They can provide expert advice and support in a variety of areas that you may need more time or experience to manage yourself, which will increase your reputation and brand equity.
They can also bundle PPC services with other digital marketing solutions to maximize ROI for your clients and create a more profitable solution for your agency. The key to a successful white-label relationship is that the agency understands your client’s business goals and can translate the technical things happening with their campaign into tangible results that align with their objectives.
When choosing a white-label partner, choosing one that works in the same time zone as you and has similar office hours is essential. They should be able to respond quickly to any questions or concerns you might have and work together with you to deliver best-in-class service for your clients.
Increased Referrals
Clients who are satisfied with their paid ads’ results will most likely tell others. This will help to drive more business to your agency. This is especially true if your white-label partner has a high client retention rate.
The best white-label partners have a solid onboarding process and documented processes for their work. They will also have quality control tools to ensure all their clients are happy. This will save your agency time from spending too much effort troubleshooting clunky integrations with various ad platforms.
An agency cannot be a master in every area of digital marketing. The most reputable agencies focus on one specialty service, such as PPC, SEO, or content marketing, and are known for it. This gives them a competitive advantage over other agencies trying to be jacks of all trades and never excel at anything.
