A lot has been written about email marketing vs. social media. The debate concludes with the point that both have their benefits and disadvantages. Now, ‘both’ means to use them separately depending on the nature of your business. However, when brands include email and social, the results are nothing but the best. Using social media, especially Instagram for your email marketing campaign is not rocket science. However, it calls for a transition from a channel-based approach to a more content-oriented one. Today, Instagram has grown so popular that it’s expected that more brands will use it more for their email promotion than any other social site. To make your job a tad simpler, here are three essential tips to boost your email promotion efforts through Instagram:
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1. Think Images
The sole reason why Instagram helps in driving considerable engagement is due to its visual appeal. Images incite instinctive responses, and when high quality and authentic visuals are used in your email content, pictures become an effective promotional tool. You can develop a live Instagram feed into your mail. For example, if you have a real estate business, you can display your apartment, its amenities such as the rooftop swimming pool, state-of-the-art gymnasium, or spacious living areas with user-generated content below the banner. Integrating live imagery into your email will make your marketing content more appealing. It shows prospective home buyers why they should follow your real estate company on Instagram.
2. Highlight Your Brand’s Live Event
Including social and email to emphasize your business’s live televised event will benefit your marketing efforts. People often use their smartphones while watching television. When prospective buyers look at their mobile device and go through their mail during TV ads, a message with live Instagram content can update them with your company’s event in real time. You can use live Instagram feeds in an email campaign during the new product launch of your company. This strategy will let your audience, who were not present during the event, get an update of the current developments. Besides, if you want to increase likes and followers for your brand, you can visit sites such as stormlikes.
3. Believe in Word-of-mouth Marketing
It is your brand’s greatest supporter. The best way to create positive word-of-mouth marketing is through mobilizing your loyal customers. Therefore, if your business is using a particular loyalty hashtag across Instagram, you can manage to pull related content into a loyalty email and offer an effective call-to-action right in your message. For example, if you sell sandwiches, pizzas, and burgers, shoot a loyalty mail displaying alluring Instagram photos of lip-smacking food in a live gallery, using appropriate hashtags. This way, you can transform your email into a real-time customer testimonial tool. Try this strategy, and you will be surprised to see the results.
The secret sauce is keeping your emails appealing and relevant. By using the right social channel such as Instagram and pulling quality content into your mail, you can take your marketing efforts to the next level. It will help in driving engagement and generating leads.