Pay per click advertising, which is often termed as PPC or search engine marketing is one of the core forms of digital advertising. It involves the simple process of advertising in which an advertiser pays money to the search engines when their ad is clicked by the online user. In a nutshell, it is the process which is attracting the online crowd to their websites by purchasing some ads from search engines along with the help of frequent and relevant keywords.
What does it mean?
Basically, it’s a concept of a digital world, where a marketing process is done through search engines. The term is known as PPC marketing as well as Search engine marketing, which shows the process of digital advertising when an advertiser associates their ad to a particular keyword related to its product. And this second round starts when the ad is clicked by some online user and then the advertiser pays the charge of clicking. The phenomena of a keyword is totally dependent on the relevancy and its popularity.
In the world of advertising, the term campaign has its own resonance. And when the campaign term associates with PPC form, it makes the deadliest combination of marketing. So, after discussing the essence of PPC marketing, let’s check out some essential aspects of the PPC campaign and its major components.
It is probably the most imperative part of the Pay Per Click advertising campaign, or we can also say that this is the basic strata of the campaign. Because the essentiality of the keyword decides the fate of your ad campaign. The more relevant or popular keyword means the more attraction and visits on your website and conversion of sales. And on the other hand, if you fail to identify the most preferred word for your site, then it will cause a great loss.
2) Landing Page
This is the main platform where the whole process of conversion takes place. In simple words, after clicking the ad, the customers directly come to the homepage or landing page where he gets the information about the product and decides to buy the product or not. The aphorism says, the page has to be exquisite in every aspect because the landing page is solely responsible for the conversion of sales.
3) Campaign Budget
This is the core concept of PPC campaign management that defines the process and sets the parameters for the campaign. The work of search engine marketing is totally based on bidding and auctions.
4) AD Message
This is the sole of the PPC advertising or campaign because the more perfectly you convey your message to the users, the more higher is the conversion and online traffic. Basically, the ad messages are written to make your product more appealing and effective. The message must be short and concise, filled with images and graphics.
5) Campaign Performance and follow-ups
This aspect is necessary to make your campaign a successful one. The process of review and monitoring allows you to determine the parameters which are not correct and needs to be re-plan.
So, these are the major aspects of PPC advertising campaign. Now, let’s check out some feature of PPC and its drawback also.
1) Beneficiary Cost
This essentially makes your pocket comfortable in terms of money investment. As we discussed earlier, that you need to pay when your ad is clicked by the user.
2) Immediate form
This concept is popularly pronounced as immediate advertising too because once you indulge your business in PPC, you will able to identify the changes in a short span of time.
3) Works on a specific audience
This is the best platform which connects you with your desired customers. Because this form drastically works on a specific network that determines the target with precision.
1) Time investment
This platform requires time to invest to make the advertising a successful one because you cannot be frivolous with this type of work.
2) Skills required
To mark your presence in the digital world, this is not an easy task to do. That is why you need to go with some digital marketing specialist for better results.
So, after discussing the whole aspects of PPC advertising, we must say if you want to promote and explore your business in an affordable manner, then PPC is the best option for you.