With custom bottle labeling trends continually evolving, keeping up is important. That means creating eye-catching designs that fit your brand’s identity but present it in a new way.
One trend that’s gaining ground is the use of biodegradable labels. This is especially popular among beverage manufacturers who want to ensure their products are easily recycled.
- Water Bottle Labels
Water bottle labels are a great way to brand your business and show off your logo. With a variety of themes and designs available, you can find the perfect water bottle labels for any occasion.
Whether you’re planning a wedding, hosting a birthday party, or giving out a gift, custom water bottle labels can help you stand out from the crowd. With fun, on-brand graphics, a few lines of text, and your business’s logo or contact information, these labels are an easy way to create an eye-catching, customized product.
In addition to promoting your brand, you can also use water bottle labels to highlight your product’s features and benefits. This will keep your consumers informed and ultimately increase their interest in your brand.
For example, if your product uses a modern technique or charcoal for filtration, make sure you mention it on the label. This will ensure that your customers know what they’re buying and why it is worth their money.
Another trend in the bottled water market is the use of recycled bottles. These are becoming more popular and are a great eco-friendly option for many consumers.
In fact, a recent study by Tribunatermal revealed that more than 50% of the bottled waters sold in Europe are made from recycled materials. These types of bottles are a great way to promote your business’s message and help people reduce their carbon footprint.
Another interesting trend is the use of printed labels for anniversaries, birthday parties, and other events. These types of labels are a great way to pass your branding message to guests and can be used for thank you or congratulatory messages.
- One-of-a-Kind Labels
There is a growing trend towards one-of-a-kind labels that appeal to the quirky nature of craft spirits. Whether it’s glow-in-the-dark witches or original artwork, standout labels get attention and make consumers want to buy your product.
With a simple drag and drop, you can create custom water bottle labels to represent your brand, personality, or event! For instance, if you’re hosting a baby shower or sporting event, sell your water bottles in pink and blue to match the occasion.
A few design elements like cutouts and negative space allow you to explore the endless possibilities of labeling, making your next label truly unique. You can also use a simple font to communicate a message in a visually-appealing way.
You can even add a little texture to your design with raised textures to make your bottle look more like a piece of art than a product. These subtle yet impactful designs will grab potential customers’ attention while retaining the integrity and brand personality you’re striving for.
The future of labeling is full of innovative ways to reach your target audience and keep your brand fresh on the shelf. If you’re ready to take your product to the next level, we have the solutions to help you succeed!
Each factor impacts how they feel in a customer’s hand, from the material you print your labels on to the finish they receive. For example, paper labels give a rough, natural look and let you use recycled materials, while polymers are stronger and more resilient. They also have multiple surface options, including clear, laminated, and metallic. They’re receptive to water- and solvent-based inks and stick well to packaging.
- Eco-Friendly Labels
Increasing consumer awareness about environmental protection and sustainable living has increased the demand for eco-friendly labels. This has resulted in remarkable consumption and production growth in the global market owing to the shifting of consumers’ habits towards sustainable products and quality living.
Labels and stickers made with Earth-friendly materials are one of the most effective ways to communicate to customers that you care about the environment and your impact on it. This is a key marketing and branding advantage you can offer your customers, as well as one that will help reduce your company’s carbon footprint and increase your profit margin.
Eco-friendly labels are made from recycled or renewable materials, meaning they are made from readily replenished resources and will not deplete. They are also recyclable so that when the consumer discards them they can be easily and safely recycled into new packaging.
The label industry is constantly introducing and developing new technologies to further enhance the quality of their eco-friendly labels. Some of the current innovations include biostone paper, vellum, kraft paper, and plastic made from polylactic acid (PLA).
Other innovations that are currently in development include environmentally friendly can labels that wrap around bottles and peel-off stickers. These labels are a perfect way to add a unique selling point to your brand while also addressing environmental concerns, such as plastic waste in our oceans and lakes.
When a customer buys a product with an eco-friendly label, they are more likely to buy it again. They are also more likely to recommend it to friends and family members. This is because they are demonstrating that they care about the world around them, which can lead to improved loyalty in the long term.
- Interactive Labels
The label is an important part of the packaging for any product. It provides essential information such as the ingredients, the manufacturing date, and the company symbol. It also serves as a promotional tool for the product.
Today’s bottle labels come in a variety of formats and carry a range of information about the product. They’re a great way to advertise a product and create a unique brand image for the consumer.
Using modern labeling technology, companies can produce more than just information on a label – they can also offer unique visual and haptic features to attract customers’ attention. These innovative packaging solutions and labeling systems will be displayed at drinktec 2022.
One of the hottest trends in custom labeling is personalized labels. Coca-Cola, for example, recently introduced a service that lets consumers personalize their bottles with their name or logo. It’s a win-win for brands looking to give their products a more personal touch and for shoppers who want to show their support for the brand.
Another trend that’s affecting custom bottle labeling is sustainability. The demand for more eco-friendly products is a major driver of growth in this area.
This means that companies are making efforts to use biodegradable materials and eco-friendly processes for their products’ packaging. For instance, beer makers have been known to use recycled glass in their bottles.
In addition, some labels are now able to scale as the user zooms in or out on a map. This makes it easier for users with assistive technologies to use the app. Keeping an eye out for how your markup influences the accessibility tree will help you make sure that your labels are easy to use for all of your users.
- Personalized Labels
Labels are a great way to create brand awareness and drive sales. They can be designed to fit your company’s personality and show off the product in a unique way. They can be used for a variety of purposes, including mailing, packaging, event organizing, and more.
With the rise of online shopping, consumers expect a personalized experience. For this reason, custom labels are becoming more popular for communicating with customers. These labels can include a personal message, a customer’s name, and other information that can help the consumer feel more connected to the brand.
These labels can be printed on pressure-sensitive materials, which can withstand various weather conditions and environments. They can also be a cost-effective way to ensure that your business stays consistent with its branding and messaging.
For beverage producers, customization is key to achieving a premium brand image and attracting attention. Some of the latest labeling technologies for this industry include photochromic labels, which change color when exposed to sunlight. Other innovations in this field involve textured and foil-stamped labels that offer more texture and visual appeal.
Another important trend in the beverage sector involves minimizing waste. For this reason, many beverage brands are looking for packaging solutions that can be returned to production as quickly and easily as possible. Some of these solutions include sustainable labels that can be removed from bottles for easy recycling.
With this in mind, it is essential for print providers to take advantage of the opportunities that this new era brings to their businesses. This includes ensuring that your printing processes remain efficient and deliver on the customer’s expectations without compromising quality. Additionally, it is crucial to integrate your labeling processes with your centralized data management system to provide traceability and error-reduction benefits.
