Expert Tips for Buying Jewelry Online from Calgary Jewellery Store

Tips for Buying Jewelry Online

Calgary is one of the best places in Canada where you can find engagement rings. The city has a rich and long history with many jewelers who offer high-quality and reasonable prices. Small family retailing is also becoming quite popular in the city. Also, many customers prefer having a personalized feel when purchasing jewellery. Here are some Expert Tips for Buying Jewelry Online from Calgary Jewellery Store.

So, if you are looking for a piece of diamond jewelry, sapphires, engagement rings, or even wedding bands in Calgary, you are in luck. This is because you will find many options in the beautiful city. However, with the number of vendors there, it may be difficult to differentiate between a great and a good store. To help with that, you can check out sites like to see some of the best places to buy jewellery in Calgary.

How You Can Buy Jewellery Online

How You Can Buy Jewellery Online

Let’s look at expert tips that can help you when buying jewellery online.

1. Find a Reliable Dealer

This is a no-brainer, but you do not want to end up with an inferior product. Most stores try to optimize their websites so you can have an awesome shopping experience. While that is important, there is still the issue of touching and feeling the diamond earrings or diamond bracelets before buying.

In order to tackle this challenge, some stores now display their diamonds on the internet using an HD 360-degree camera.

You may want to read this article to know how to find a reliable dealer.

2. Consider Costs of Shipping and Tax

When purchasing an item online, you have to bear in mind that there will be shipping costs; there will also be sales tax. But pieces of jewellery are lightweight, hence the costs of shipping them may be negligible. You only have to look out for sales taxes as they tend to add up really fast.

3. Request for Certification or Authentication

Diamonds usually come with certificates or authentication documents to serve as evidence of their quality. Unbiased and independent gemologists from trusted laboratories usually issue them.

Because you are buying from an online shop, it is important to determine the authenticity of the product. For example, gemstone jewellery usually has a grading report from renowned companies like GIA (Gemological Institute of America) or AGS (American Gem Society). You can request the report and ensure that it is included in your purchase.

Buying an engagement ring without a certificate puts you at risk of getting a fake. So, if the seller is reluctant to issue the grading report, it is a huge red flag.

Think of this report as a warranty. If the seller is offering you a costly item without any warranty ( in this case, an authentication certificate), then you have to look in another direction. You may be paying thousands of dollars to get cubic zirconia (CZ).

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4. Request Real Videos or Photos

Request Real Videos or Photos

Whether or not you believe it, some online jewellers sell what is not in stock. This is done to artificially increase their inventory. As a result, they use stock photos to make their products list rather than using a real photo.

The stock photos aren’t the real pictures of the products. They are similar products that act as more than placeholders. If a client requests the product, the store will then contact its supplier to request pictures.

You have to confirm the product’s dimensions because cameras can make tiny items appear big. Also, some stores may edit the picture to enhance the appearance of the item. So, you have to be careful when buying online.

5. Request a Warranty

It is no longer news that people order products and what they get is different from what they saw online. So, you have to consider purchasing from a store that can back up their products with the assurance that they are of high quality.

That is the part where the warranty becomes handy. Ensure you ask about warranty options. Many online jewellers provide lifetime warranties. They cover for polishing and cleaning services. However, some offer limited warranties, and you will need to pay additional costs to get an extension.

It is important to note that these warranties have certain restrictions. Hence, if any part of the policy is violated, the warranty will become void. So, to avoid getting angry or frustrated, ensure you read and understand the entire details of the warranty.

You may want to visit to read more about jewelry warranty.

Why Buy Jewellery Online?

Why Buy Jewellery Online

Considering the fact that jewellery usually has a high price tag, buyers would want to see and feel it before committing their money. This behavior is quite reasonable, but what is the worth of that experience to you? Have you considered buying online? Well, let’s discuss some benefits of making an online purchase.

1. Convenience

Shopping online offers so much convenience compared with moving from store to store, looking for the perfect diamond cut. You can look for jewelry while at home, in a coffee shop, or in your office without going to a physical store.

Even when the seller stays far away from your location, you can choose the items you want and have them delivered to your doorstep. Also, online stores offer 24/7 email support and chat services. Thus, you do not have to wait around to get help, if needed.

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2. Lower Costs

In addition to convenience, shopping online comes with a reduction in prices. But how is this possible? Are the products different from the ones you can find in the physical store?Dropshipping is the answer.

The store makes a list of product images on itse-commerce website and buys the products when you make a purchase. Dropshipping helps to reduce unnecessary warehouse space. Also, the costs associated with transporting excess inventory will reduce.

This method eliminates the middlemen because the store owners will buy directly from the manufacturers. In the end, you will have cheaper diamonds, which is an advantage. Physical stores cannot afford to sell at a lower price because their overhead costs are high. As a result, they place high markups.

3. Hassle-free

Ever tried window-shopping? Then you would know shopping in a jewelry store could be challenging. If you think otherwise, then you probably have not met those persuasive and relentless salespeople.

It could be annoying when someone keeps following you with the intention of selling jewelry to you. Thankfully, online stores do not have persuasive salespeople. They have nice customer reps who are willing to provide answers to any questions you might have regarding the jewelry. Additionally, no one will be present to judge your preference, and this will boost your confidence in online shopping.

4. Wider Selection

Some shops offer a limited range of products. Because they do not have a large space, they may not be able to store a lot of products. Otherwise, they would increase the price in order to make up for the costs of extra storage.

For example, a diamond jeweler may be unable to fill an entire mall with their diamonds. And it may be risky, having so many expensive jewellery in a single place. So, the business owner has to get extra storage as well as security to safeguard their valuables. And all these results in additional costs which will reflect in the price of the jewellery.

Conversely, online shops can keep a wide range of items because they do not really need to have physical shops. The dropshipping method enables them to connect their customers to the manufacturers directly.

You can check this website to get more information on the benefits of buying jewellery online.


In this article, we shared some expert tips that can help you purchase a jewellery online. We also discussed the benefits of online shopping. So, when you want to buy diamond jewelry online, you have to do thorough research. This will enable you to get a piece that suits you.

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