There is no harm in experimenting with new, innovative marketing strategies for attracting new customers. One of the best ways to do so is by using banners. Did you know banner design ideas help in boosting brand visibility, grow your small business, and reach out to your targeted audience?
According to an article published in Forbes, sponsoring an event helps in your marketing strategies for any startup business. When you sponsor an event, you need to use banners to let people know about that event.
Then, you need to make your event banner look appealing, versatile, and most essentially, easy for printing. Here is how:
Focus on a single key component
People should easily understand by looking at your banner, what your business wants to communicate. Therefore, pick out any one word, photo, or catchy phrase that is easy to understand. It will help in grabbing customer attention as well as motivate your audience to look for more information provided the single element appeals to them.
Pick a legible and bold font
Usually, you will use banners to promote your brand name, products or services, and location. Make these details visible by using a bold and readable font for your customers to see. It means you need to choose lettering and text in a way so that they are visible from a distance. Therefore, use large fonts and include some white space to make reading easy on the eyes.
Your business banners should also look neat and clutter-free to avoid distractions and difficulty in reading. Avoid including unwanted details and choose fonts like sans serif. You may also use other legible fonts as far as they look professional.
Use colors but in moderation
You need to use bright colors in your banner but not multiple ones. Your prospects will fail to read the banner text if you use too many distracting shades of yellow, blue, or red. We recommend that you use not more than two colors. Your banner must not look like a colorful rainbow. The best way is to use colors that match your brand theme, style, and contrast with appealing yet legible fonts.
Use best quality images and graphics
You cannot ignore the significance of high-quality visuals and graphics on your business banner. Use images that can attract instant attention of the passersby so that that they inquire about your products. First-rate graphics and images not only help in grabbing attention but also reinforce your brand message, thus evoking emotions sans using too much text. Pictures are worth a thousand words.
Keep the banner design simple
Just because you want to design a banner, it does not mean you include too many elements. Keep the design simple, tidy, and short instead. The brand tagline or message must be catchy and creative. Unleash your creativity if you want to compose a clever message that appeals to your audience.
Now that you know what to include in your banner design, place the sign at high-traffic points, busy shopping centers, and tradeshows to ensure maximum visibility.